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inspirational news for business professionals

14 January 2018

WHY YOUR BUSINESS NEEDS A WEBSITE IN 2018

Diving into a digital era, technology has taken center stage in almost all spheres of life. Gone are the days when marketing your business was only done through cold calling and handing out pamphlets. The internet has provided unlimited opportunities for business owners to explore. Websites are one of those benefits brought by the internet for business owners. Over time, it has become almost compulsory for each business to own a website. The question is, why is it so important for a business to have a website?

12 January 2018

WHAT ABOUT TYPOGRAPHY?

If you think typography is all about selecting the font that appears attractive, you are very mistaken. The main purpose of typography is readability. This does not mean that it should not look visually appealing, but its main goal is to stand before the typographer to make sure that the type is readable. . The layout and look of the website are complemented by the choice of colours and fonts and the way the content is arranged on the page to evoke certain emotions to the visitors.

10 January 2018

The Top 6 Social Media Platforms to Include in Your Marketing Strategy in 2018

Social media has been the game changer in almost everything that surrounds us. With the birth of social platforms, custom targeting of potential clients is easier than ever. One of the greatest innovations of technology is social media, not just in our ability to communicate but in our ability to market and connect directly to those we want to reach.

25 September 2017

KNOWING THE IMPORTANCE OF KEEPING YOUR WEBSITE UP TO DATE

Many small business owners still abide by the ‘set and forget’ philosophy of website design. As a result, their websites can begin to look out-of-date or unoriginal compared to websites that are newer or frequently updated. Making periodic changes to your website can help you keep up with popular online trends as well as improve its usability and visual appeal.

24 September 2017

WHAT IS DATABOT

It is a tool that can be designed according to the user requirements by studying different types of users. Databot is effective on multiple fronts, from knowledge and education to lead generation (data capture and location), sales (recommendations, add-to-cart and purchasing) and customer support (feedback, bookings and reservations).