14 JANUARY 2018

Why does your business need a website in 2018?

Diving into a digital era, technology has taken center stage in almost all spheres of life. Gone are the days when marketing your business was only done through cold calling and handing out pamphlets. The internet has provided unlimited opportunities for business owners to explore.

Websites are one of those benefits brought by the internet for business owners. Over time, it has become almost compulsory for each business to own a website. The question is, why is it so important for a business to have a website?


With more than 1.59 billion users, Facebook comprises of the greatest combination of demographics of any social platform. It provides an amazing medium for your business to connect with your prospective customers on a global scale. From an advertising perspective, it’s the easiest to manage and allows for the best possible targeting.

Keep Your Customers Informed

Websites are also available and accessible 24 hours a day, every day of the year. As an advantage, your potential customers can visit your site for support or information about new and upcoming products and services whenever it is convenient for them. Your website will act as an always-available resource for information which would otherwise only be accessible during your company`s business hours. With a website, potential customers can easily find you, learn more about your company, and find out more about what you have to offer. With a website, you can choose what is displayed about your business and make it easier for potential customers to get in touch with you.

Target a Wider Audience

When you have a website your reach becomes far wider – you have a global audience that can access information about your company.When you consider the potential reach to customers that you can achieve with a website when compared to traditional print advertising, it is one of the most cost-effective ways to advertise.

Having a website makes it effortless for people to find you, read up about your company and what you have to offer them. Think of it as an online billboard. In order to gain new customers, you need to understand where your prospects go when they are looking to find suppliers, research suppliers and make a purchase. In today's world, most of your clients will visit the internet and search for your business on search engines like Google, Yahoo, or even Bing. Most businesses have local popularity, but what about potential customers outside their city?  A website can help you generate more customers. Not just outside your city, but worldwide. The internet offers a global community.

Flaunt Your Products and Services

A website provides a quick and easy way of communicating information between buyers and sellers. You can list your opening hours, contact information, show images of your products or service, and use contact forms to facilitate enquiries from potential customers or feedback from existing ones. You can even upload promotional videos to really engage with your customers and sell your business in an effective and cost-efficient manner. This is also a good way to promote your social media channels and build up a community with your customers.

Generate Sales Leads

You can’t always rely on walk ins or word of mouth. If you are a business owner, more visitors  leads to more potential sales. That’s how your website will help you. You can drive more people to your site by consistently updating and promoting the contents of your site. The more informative your site is, the greater the possibility of increasing your sales.

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