10 JANUARY 2018

The Top 6 Social Media Platforms to Include in Your Marketing Strategy in 2018

Market directly to those you want to reach.

Social media has been the game changer in almost everything that surrounds us. With the birth of social platforms, custom targeting of potential clients is easier than ever. One of the greatest innovations of technology is social media, not just in our ability to communicate but in our ability to market and connect directly to those we want to reach.

One of the valuablefeatures social media marketing has for businesses today is the ability to use them at little to no cost. Gone are the days where a business is required to spend thousands on advertising to reach theirpotential clients. You can now reach your audience with the click of a button.

But which platforms are the best for businesses to use? In order to create a successful social strategy, you have to be familiar with the various platforms that exist and how they operate. Here’s a list of platforms that we think are suitable for marketing your business and acquiring new clients.


With more than 1.59 billion users, Facebook comprises of the greatest combination of demographics of any social platform. It provides an amazing medium for your business to connect with your prospective customers on a global scale. From an advertising perspective, it’s the easiest to manage and allows for the best possible targeting.


Twitter’s value rests in its ability for your posts to go viral. The more people share your posts and ‘retweet’ your content, the more followers you will acquire. Posting recent news, updates, and articles generates the necessary awareness your business needs. Hashtags generate a significant difference in building momentum for your posts, so pay attention to what is trending today and include relevant hashtags. Be sure to also retweet people who have many followers to increase the likelihood of them following you back.


Connecting with business professionals in any industry is easiest with LinkedIn as it allows you to target them by industry, job title, etc. LinkedIn prioritises relationship building more than any other social media platform. Don’t lead with a sales pitch; start by building a connection. One of the best features for businesses are LinkedIn Groups. Businesses should establish Groups in their targeted niche or industry and invite others to join that group.


Use this popular photo-sharing platform at events, promoting your product or service and tradeshows. Being popular for generating engagement, one of the key benefits of Instagram is that it can help you build trust. People buy from people and Instagram will help you to create that emotional connection with your audience.It gives you a chance to displaymore of what you have to offer.


Only use this channel if you have crisp images to share. Quality images are likely to go viral on this site due to its visual nature. If your image is pinned by a highly-followed member, it has the potential to be viewed by millions. It’s also great for promoting products. Share blog posts, use targeted keywords and create categorised posts. Unlike other platforms, Pinterest requires you to post at least 5-10 times a day, preferably late afternoons, and weekends. Posting in this manner on Instagram and Facebook will however be ignored as your posts will be viewed as spam posts.


Aside from being the second largest search engine, YouTubeprovides the best opportunity for your business message to reach millions of people that all have the potential of becoming prospective customers.Viewers constantly share videos with friends, co-workers, and family members through this medium, thus creating a ripple effect.

It’s up to you to decide on which of these platforms will likely be a marketing paradise for your business. Just remember, it is not just the social media site that you have to check, but the compatibility it has for your business.

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